几粒米: hello kitty x che che

when elegance meets irresistibility - bag maven Che Che New York combines exquisite handicraft with Hello Kitty’s playfulness in a limited edition collection of handbags, coin bags and key chains that celebrate the iconic kitty in a whole new way.

Che Che New York is no stranger to felines that have often frolicked across their designs, becoming a much beloved brand ambassador, much like Hello Kitty’s role as happiness purvey for 35 years.

Banking on its crossover successes in Japan in 2008, Hello Kitty’s founder Sanrio Co. Ltd. is now collaborating with Che Che New York for a runway year Asia – with contries like Taiwan and Malaysia on the hit list – for the year 2010.

The outstanding designs of the Che Che New York X Hello Kitty collection are evident from the contrast of soft colours and the hand-painted drawing that express a romantic and serene nature alongside a class personality.

Joyce, The Kinky Blue Fairy

was the emcee for the launch

Brand Manager, Elena

giving us a short speech about their latest product

She said,

"Joy, Positive energy, Love and Fun.

These are the four philosophy which dwell for Che Che New York launching event and the collaboration with Hello Kitty collection.

Our goal is to spread the love and the happiness from our collection.

It makes you happy when you see those bags and accessories.

Che Che New York is a very fun yet elegant handbag that you can carry on with. We hope that it can spread these good news with joy and happiness to the ladies and everyone in the world."

and introducing the models with

the Hello Kitty X Che Che handbags